Client: Encore

Role: Graphic Designer

Brief:

A logo to represent our new musical theatre group here in Berlin called “Encore”

Development:

I spend a lot of mental power in creating logos - as I find them a stressful venture and not something I normally do. On the few occassions I do do them however, I pour myself into references and inspiration and playing around forms and shapes to eventually come up with something that is later refined and chosed upon by the board.

Tools used: Adobe Illustrator, Adobe Photoshop

Option 1

Option 2

Option 1 was chosen to develop further into colour options.

Option 3

Option 1

Option 2

Option 3

Option 1 colour combination was selected - there was disagreement over the icon of the “e!” - so that was refined further.