Client: Encore
Role: Graphic Designer
Brief:
A logo to represent our new musical theatre group here in Berlin called “Encore”
Development:
I spend a lot of mental power in creating logos - as I find them a stressful venture and not something I normally do. On the few occassions I do do them however, I pour myself into references and inspiration and playing around forms and shapes to eventually come up with something that is later refined and chosed upon by the board.
Tools used: Adobe Illustrator, Adobe Photoshop
Option 1
Option 2
Option 1 was chosen to develop further into colour options.
Option 3
Option 1
Option 2
Option 3
Option 1 colour combination was selected - there was disagreement over the icon of the “e!” - so that was refined further.